I maintain that Jay is a genius for half-heartedly asking people not to use it, guaranteeing that it would stick, and never making it official, so that if it stops being funny people will be able to switch away.
Trying to think of better terms than "throot" 1 - 2 - 3 Go!
String
Knot
Needle
Just fucking "thread"
Post
Ping
Zing
Throb-dong
I guess that's all the possibilities.