Oh yeah and one other thing (big one, this) - what if the algorithm promoted stuff that makes us feel empowered / hopeful / united rather than (as with X / Meta) amplifying stuff that makes us scared / furious / divided in order to monetise our attention?

you can pick and choose which algorithm you want to use. we've made the Discover feed, but if you're not happy with it you can pick a different one. Developers are also empowered to make novel new ones

WOAH I had absolutely not realised this - this is VERY exciting (paging @imranahmed.bsky.social - did you know this?!). Is there a how-to guide somewhere on the web? Would love to have a play with this