Samuel
excited for this, we send a huge amount of traffic to other websites since we don't suppress links - yet the bulk of it was previously unattributed! now we can take credit for it :)
TechCrunch@techcrunch.com· 20 Mar 2025
Bluesky makes it easier for publishers to track referrals
Bluesky makes it easier for publishers to track referrals
Social network Bluesky, an open source X rival, has made a change that will allow publishers to better track the referral traffic originating from posts on its platform. According to a comment from Bluesky employee Emily Liu, the company is now sending…
tcrn.ch
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Matt TK Taylor
❤️ Are you doing this uniquely per instance of posted link? Possible revenue stream in the future for selling that data. Publishers would certainly lap up an analytics API for the right price (free, or close to free 😅).
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Matt TK Taylor
No reason you couldn't be logging this elsewhere though, you know from analytics which is being clocked on, and you know from server logging how much traffic is going through to various domains. Totally get that right now it doesn't look to be built to do this though.
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Samuel
@samuel.fm
not the same, we want Bluesky to show up in other people's analytics dashboards. the bulk of our traffic used to come through as unattributed
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Matt TK Taylor
Totally, and appreciate that because now we are seeing a bunch of presumably mobile app traffic we didn't see before. Question would be are you intending to be learning anything from this about where traffic is going from Bluesky at scale? As imo that's a future product opportunity.
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Samuel
ah right yeah, definitely something we could do in the future. can't comment on any plans tho
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