Samuel
@samuel.fm
woahhh š«Ø
2 2 56 2 2 56
cyle gageSHARE BUTTON. growth hack š but did you pick the right share icon?
1 5Samuelwe have 2 options, gonna A/B test em. I love Growth
3 1 5cyle gageis the other one the arrow springing out of a box to the right like itās on fire, the node thatās self-replicating, the paper airplane, or a wild fourth option?
1 3
Andrew FSlack once A/B tested making the share button a curvy arrow (it used to be straight). It drove share clicks up by some crazy amount, and we declared success.
Many years later, I realized that maybe people were clicking it because they thought it was a reply button.
2cyle gagealso thatās an A/B/C test if there are three options, because i assume āno share buttonā is the control group š
1 1Samuelthat sounds worryingly like the scientific method
2 4cyle gagewell also... when you _add_ a feature, it's very hard to discern actual growth. people could've been copying links often, and you don't know. once you have a button, you know. it could end up being the same number of people. fun with bias!
2
brrhow much do you think this will increase post sharing?
2 2cyle gagemy bet would be low, 1% to 8%, based on similar experiments i've done and seen with sharing over the years. share button is a must-have utility function but strangely it's not an actual growth driver on its own, in my experience. especially if all it does is "copy link to your clipboard".
1 3
